Are Sherlock’s record viewing figures a sign of the time(shift)?

Here’s a link to an article I wrote for Mediatel’s Newsline. I don’t usually post them here as they tend to be more for people in the media research industry, but I thought this article might be of wider interest to any Sherlock fans. The article looks at the record amounts of people who time-shifted ‘The Empty Hearse’ in the UK or watched it on-demand and puts this in the context of wider trends in TV viewing. The article also makes the important point that the TV ratings are a measure of viewings, not viewers, so they do include repeated … Continue reading Are Sherlock’s record viewing figures a sign of the time(shift)?